The BFC Charts a New Course With Digital Showcase

Alexander P. Ary

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LONDON — The British Fashion Council is buckled up and preparing to rocket into uncharted territory today as it fires up the first all-digital fashion week, a trip as strange and unfamiliar as a mission to the moon.

It was a mere five months ago, in early January, that designers, editors and buyers, still groggy from the holidays, returned to London for the men’s fall 2020 runway shows. It was damp and dark and a feeling of anxiety and foreboding hung over the shows’ Truman Brewery venue in East London.

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