The Black-owned fashion brand lighting up country music

Alexander P. Ary
Neon Cowboys: The Black-owned fashion brand lighting up country music
Neon Cowboys: The Black-owned fashion brand lighting up country music

Asia Hall got the idea for Neon Cowboys at the Stagecoach Music Festival in Indio, California one year. Each time she’d attended the festival prior to that moment, Hall had reveled in watching the Coachella and country music kids come together around something they loved, welcoming each other with open arms. Hall wanted to make something for them that was unique; something that would stand out and signal the beginning of a more inclusive country music culture.

So, she got some neon wire and some cowboy hats, and made 13 prototypes for what would eventually become the wildly popular light-up cowboy hats that have taken the internet by storm. She and some friends wore the prototypes to Stagecoach the following year and got an enormous amount of attention; that’s when Hall knew she was onto something. “Because I’m also a

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60 Black-Owned Fashion Labels and Clothing Stores You Can Shop Right Now

Alexander P. Ary

There’s a lot of work to be done in the fight against systemic racism and police brutality against Black Americans. You can protest, vote, battle for policies aimed at ending discrimination in law enforcement, call local government officials, and donate—if you can, whatever you can—to bail funds and other vital organizations. (We have some suggestions, if you need ’em.) And while you’re thinking about where you can put your money to work, it makes sense to apply that same consideration to your closet, too. To that end, we’ve put together a (by no means complete) list of black-owned fashion labels and clothing stores. Whether you’re looking for a fit-worthy sweatsuit or a masterfully crafted business suit, start here next time you’re stocking up.

In just seven short years, designer Kerby Jean-Raymond has built Pyer Moss into one of the most vital and consequential fashion labels in America.

Johnny

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25 black-owned beauty and fashion brands to support now and forever

Alexander P. Ary

Following the death of George Floyd at the hands of police brutality, many Americans are mourning, protesting and standing in solitude against centuries-long racial injustice.

Powerful ways to support monumental platforms such as Black Lives Matter include learning through literature about race and privilege. You can also make sure to do your part in voting throughout election season, find ways to authentically amplify black voices that need to be heard, and last but certainly not least, put your money where your mouth is by financially backing black-owned businesses during this triggering time.

MORE: Black businesses hit hard by COVID-19 fight to stay afloat

There are a wide variety of black-owned businesses that are often underfunded, lacking access to capital as well as loans and have been disproportionately disrupted by the coronavirus crisis.

The number of black-owned businesses has fallen by 40% during the pandemic, according to The Washington Post.

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20 Black-Owned Businesses to Support Every Day

Alexander P. Ary

The recent deaths of Ahmaud Arbery, Breonna Taylor, and George Floyd have rightfully created a call to action for change within our nation. With protests against institutionalized racism and police brutality taking place across the country, being a bystander to the injustice is no longer an option — as fellow Americans, now is the time to band together as allies and demand change for the sake of the Black community.

We may be a product recommendation site, but we refuse to sit back and be silent. We’re asking you to spark change in any way that you can: signing petitions, protesting while practicing social distancing if possible, donating to helpful organizations, and using your wallet to promote equality and support the Black community. While these are small steps, we’re willing to do anything we can to show up for our Black community, and we’re asking you

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