Not long ago we kept waiting on the friendly neighbourhood postman or the long distance call for that matter. More recently, it’s the ubiquitous email. Come the present and things have notched up. We experience tweets, Facebook posts and updates continually. Not to mention the instant aspect of it all. This evolution in getting engagement social will reach newer heights in the future. There will hardly be any differentials between the real and virtual world. With this, we will look at potential trends shaping the near future.
The Rise of Location-Based Functions
Location-dependent services like Gowalla, Foursquare will dominate the prospective future. Brand agencies will continue to shape the already expanding service across various demographics, topography as well as regions. The populace will fancy leveraging content which is locale related. In addition, they will share such content, turning it into a closer social connection while being relevant. Currently, location-dependent services via mobiles make up for more than 50 million users. This will further perk up to 500 million users by the end of this year. By 2014, the services will contribute about $12.7 billion.
Currently, video content sharing is a crucial aspect of keeping engagement social. This trend will only move north owing to the technological growth in video streaming. Such technology fosters the sharing motive for marketers and prospects alike. In truth, video based sites are controlled by consumers, not brand agencies. The masses craft and view the content they wish to see. More than 35 hours of video is upped every minute on YouTube mobile access accounts for almost 10%.
Augmented Reality: The True Experience
This real-time mechanism of combining information or live action with the real world will play key role in future social interactions. Augmented Reality brings alive both events social as well as real. In addition, it will bring to life places like the museums and tourist hot spots while also getting engagement social. Tech mechanisms for instance, Layar are getting increasingly popular via the Android platform. It will continue to foster the growth exponentially. Brand agencies using augmented Reality will play key role in E-commerce where prospects can ‘Try On’ different outfits and accessories.
Gaming: The Social Way
Zynga is to gaming what Henry Ford is to cars. They both made their offering affordable to the common man. Zynga’s valuation at $15 billion is a testimonial to that fact. By now, gaming socially has changed the manner we carry out trade and commerce in distinct ways. Let’s face it almost all are guilty of protecting their virtual cattle and preserving their towns green. The direction for such apps is only going one way – the progressive way. As brand agencies will continue to alter our lives and craft more interactive experiences. To sum up, turning engagement social in the prospective future will get the people to choose their market and in turn the market will come to them.