December 7, 2023


Normal is boring

Fastest Growing Amazon Product Categories in 2022

1. Patio, Lawn, and Garden

Two years into the global pandemic, it is perhaps not surprising that the patio, lawn, and garden segment is one of the top Amazon product categories. According to one survey, gardening activities increased by 57% and relaxing outside by 58%. 

And even as the pandemic seems about to wind down, restaurants are still likely to feature outdoor dining, and people continue to gather outdoors. Consequently, demand for patio furniture and patio accessories is likely to continue trending.

2. Sports and Outdoors

Just as people are spending more time at home during the pandemic, there is a corollary interest in outdoor activities to break up daily routines and enjoy a literal change of scenery. Even before COVID-19, consumers showed growing interest in sports and outdoor activities as part of healthier lifestyles.

One study indicates that 37.7% of surveyed consumers expect to continue outdoor recreational activities post-pandemic, with 43% indicating they intend to increase their participation in outdoor activities.

Specifically, these outdoor sports activities are reported as highly popular with consumers:

  1. Cycling
  2. Paddle Sports (i.e., kayaks, canoes, paddleboards, rafts)
  3. Golf
  4. Camping
  5. Bird Watching and Nature Sightings
  6. easily track amazon sales

3. Tools and Home Improvement

The U.S. home improvement industry has never been stronger. The pandemic further incentivizes DIY projects as homeowners are spending more time at home and are looking to optimize their surroundings. Just one example is to better distinguish living and workspaces now that many people are working from home. According to Mordor Intelligence, the CAGR (Compound Annual Growth) for the DIY home improvement market is expected to exceed 3% during the forecast period of 2021-2026.

4. Beauty and Personal Care

There was a 250% increase in Google searches for self-care-related items between 2019 and 2020. According to Statista, the beauty and personal care market are expected to grow annually by 8.6% (CAGR – Compound Annual Growth Rate) between 2022-2026.

Beauty and personal care are considered one of the fastest-growing markets. This is due in part to the influence of social media, with cosmetics and skincare products driving a large share of this growth.

5. Health and Wellness

Closely related to beauty and personal care are health and wellness. As a Mckinsey & Company survey reports, while the wellness concept has been around for a long time (remember Jane Fonda workout tapes?), consumer interest in this category is expected to grow by as much as 5% to 10% annually. 

With many consumers still reluctant to return to the gym even post-pandemic, people are working out at home. This increases the demand not only for items such as dumbbells and yoga mats, but towels and water bottles as well.

6. Pet Supplies

Pandemic puppies are a real thing. Yahoo News reports that more than 23 million American households, nearly one in five nationwide, adopted a pet during the pandemic, resulting in overall spending of $21.4 million on non-medical pet products, and another $28.4 billion on dog food.

There are a number of related subcategories here besides pet food. These include:

  1. Leashes, collars, and harnesses
  2. Toys
  3. Beds
  4. Shampoos and conditioners
  5. Grooming utensils
  6. Sweaters 
  7. Customized pet tags

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