Consumer Behavior Insights and Retention Strategies

Alexander P. Ary 3 weeks ago

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In a WWD-produced webinar, Sherene Hilal, senior vice president of marketing and operations at the retail technology solution Bluecore, joined WWD executive editor Arthur Zaczkiewicz in discussing expedited digital trends, how brands are able to drive recovery with consumer behavior insights, and retention strategies.

With a nearly 150 percent increase in first-time buyers online, compared to April 2019, luxury and beauty retailers are experiencing an opportunity to optimize digital strategies for retention beyond acquisition and meaningful lifetime value. In fact, during the coronavirus pandemic retailers across industries have experienced a huge digital shift, driving trends on the tipping point into fruition. According to Hilal, the 50/50 online/off-line shift is now a permanent reality.

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Hilal also pointed out that while many, or most, retailers were preparing to make investments for e-commerce to represent about 15 percent of sales in January

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Michael Kors Is Leaving New York Fashion Week and Will Not Be Having a Runway Show

Alexander P. Ary 3 weeks ago
NEW YORK, NY - SEPTEMBER 12: Designer Michael Kors walks the runway during the Michael Kors Collection Spring 2019 Runway Show at Pier 17 on September 12, 2018 in New York City. (Photo by JP Yim/Getty Images for Michael Kors)
NEW YORK, NY – SEPTEMBER 12: Designer Michael Kors walks the runway during the Michael Kors Collection Spring 2019 Runway Show at Pier 17 on September 12, 2018 in New York City. (Photo by JP Yim/Getty Images for Michael Kors)

Michael Kors is the latest designer to opt out of New York Fashion Week for the upcoming season in September. In the past, Michael Kors’s shows have often opened the final day of shows in NYC, but all of that has changed due to COVID-19 and the fashion community wanting a more consumer-focused format for Fashion Week. Now, the designer will be joining the likes of Gucci, and he is rethinking the brand’s Fashion Week structure.

In a statement, the designer stated: “I have for a long time thought that the fashion calendar needs to change. It’s exciting for me to see the open dialogue within the fashion community

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Fashion Week 2020 Preview: Daniel w Fletcher

Alexander P. Ary 3 weeks ago

The coronavirus has come for Fashion Week, but Fashion Week is unbowed. With the 2020 edition of LFWM going all-digital, the event’s key designers talk us through how they’ve adapted to showing clothes in a world where showing clothes is (almost) impossible.

What’s been the biggest challenge with producing a lockdown fashion ‘show’?

Manufacturing was one of the biggest challenges this season. When lockdown set in all of the factories started to close, but this collection was made possible by the amazing seamstresses I’ve worked with directly, sending them fabrics and patterns so they could work from home. This collection is a testament to their skill and dedication.

What’s been the biggest opportunity?

I saw this as an opportunity to be more conscious of how much I was putting out into the world, not making looks that would go no further than the runway; this season is much tighter and

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The BFC Charts a New Course With Digital Showcase

Alexander P. Ary 4 weeks ago

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LONDON — The British Fashion Council is buckled up and preparing to rocket into uncharted territory today as it fires up the first all-digital fashion week, a trip as strange and unfamiliar as a mission to the moon.

It was a mere five months ago, in early January, that designers, editors and buyers, still groggy from the holidays, returned to London for the men’s fall 2020 runway shows. It was damp and dark and a feeling of anxiety and foreboding hung over the shows’ Truman Brewery venue in East London.

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Men’s designers were worried about business and trade in a post-Brexit economy, about the environment, and the threat of more conflict around the world after President Trump ordered a fatal airstrike on Iran’s most important military leader, Gen. Qasem Soleimani, in Iraq the day before shows began.

Those anxieties linger,

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